Revlon and Mitchum appoint REBORN

Revlon Consumer Products Corporation has appointed REBORN Group as its lead digital agency for the Mitchum brand for Australia and New Zealand, and the social media agency for the Revlon brand, following a competitive pitch.

Tasked with bringing to life Revlon’s brand position of ‘Love is On’, REBORN will be responsible for all social content and management for the brand in 2015/16.

Says Simone Cunico, public relations manager, Revlon: “REBORN’s ability to unite Revlon’s global communications strategy along with their deep understanding of the beauty category and the digital behaviour of its Australian & New Zealand audience is what made their work stand out.”

Off the back of work delivered for Revlon, the agency has also picked up the digital and social account for Mitchum and will be working with the Mitchum marketing team to develop a digital and social strategy for 2016.

Says Tessa Cavalot, new business development director, Mitchum: “We know that consumers who buy Mitchum stay very loyal to the brand, the product speaks for itself. As a challenger brand, our goal is to do work that is disruptive and stands out in a competitive category and we’re excited about what we can achieve with REBORN next year.”

Says Sabir Samtani, founder partner at REBORN: “We are really proud to be working with Revlon and Mitchum, both iconic brands with a long history of innovating in their space and developing great products. It’s an opportunity for us to build a long term partnership and deliver great work in 2016.”

REBORN Group has five brands within its portfolio – REBORN, Love & Wine, Lifestyle Media Group, The Thinkerers and OpenLIVE. The group recently setup an office in the UK and also has a JV in place with thedylanagency.