SapientNitro’s Sarah Chernishov and Jess Utting go head-to-head tonight for Gruen’s ‘The Pitch’

SapientNitro will join Gruen’s ‘The Pitch’ tonight on ABC 1.

The popular segment, where agencies are asked to create ads to sell the unsellable, will be following the new ‘mate v mate’ format, with art directors Sarah Chernishov of the Brisbane office and Jess Utting of Melbourne going head-to-head to see who will win the ‘nuclear battle’.

Each creative will have 45 seconds to pitch a campaign to convince us that Australia should manufacture our own nuclear weapons for mythical client Nexxon Nuclear Power Industries.

Says Ralph Barnett, creative director SapientNitro Australia: “Each idea has been built from key insights that have armed our teams with our greatest weapon to save the world – creativity!”

Tune in to Gruen, 8:30 pm Wednesday 21 October, ABC 1, to see the action unfold.