Schneider Electric unveils new global campaign with a llama playing the flute via BETC Digital

Schneider Electric, the global specialist in energy management and automation, has today announced a new global brand strategy via BETC Digital, that comes at a critical point of transition for the industry, in which the business and societal landscape are being transformed by urbanisation, digitisation and industrialisation.

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That strategy, Life Is On, is fuelled by Schneider Electric’s Operational Intelligence approach to IoT. The approach will transform how people and organisations consume energy, better automate industrial processes, and increase the quality of business decisions, while improving their lives.

The Life Is On brand strategy will help clearly show how the company is helping its customers around the world take advantage of this fundamental shift, leveraging Schneider Electric’s expertise in the operational technology (OT) that controls our society’s most important processes and connecting it to the information technology (IT) that we rely on to simplify our lives and make better decisions. This approach, which Schneider Electric refers to as building Operational Intelligence, relies on optimised automation and control, advanced remote management, predictive maintenance, enabling managed services, advanced analytics and generation of actionable information to drive informed decision-making in our homes, manufacturing facilities, data centres, buildings and cities.

Says Jean-Pascal Tricoire, chairman and CEO, Schneider Electric: “We build energy management and automation technologies that ensure Life Is On everywhere, for everyone and at every moment. We think access to energy is a fundamental right for everyone on our planet and we engineer solutions to make energy safe, reliable, efficient, sustainable and connected.

“We invest heavily in innovation, connecting our products and systems through the Internet of Things to our portfolio of software, making energy more distributed and connected. Our solutions serve the key markets of residential, buildings, data centre and networks, energy and infrastructure, and industry, globally. We are committed to helping our customers succeed in this new reality by transforming their businesses and organisations into more connected enterprises — with deep, real-time, Operational Intelligence.”

Says Gareth O’Reilly, zone president, Australia & New Zealand, Schneider Electric: “Schneider Electric has always been a company with people at its core and our new strategy tells their story while reflecting our ongoing commitment to energy efficiency, innovation and connectivity worldwide.

“Australia is entering a new era where productivity will be a challenge – the government’s new reform summit highlights that now more than ever it is imperative that we bring innovation to the forefront of industry. Schneider Electric is optimistic that we can increase productivity through innovation. By applying smart technologies like operational intelligence, we are confident we can deliver genuine benefits to our industries, cities and homes.”