Taxi’s Tony Prescott delivers a ‘force of nature’ in new TVC for Nature’s Own via Havas Worldwide
Taxi director Tony Prescott has shot the latest commercial for Nature’s Own via Havas Worldwide Sydney, which captures the real lives of 10 real people doing every day things, with an edge.
Travelling Australia with Taxi, the mission behind Prescott’s latest work was to find seniors living life to the fullest for Nature’s Own latest brand campaign.
According to Prescott, the campaign’s authenticity involved “an intensive talent-search for real people in the more senior part of their life that did every day things well, and then some.”
The 10-day shoot was set across a myriad of 
locations in Qld and NSW and captured a 60 something best-selling author / pilot and plane tinkerer, a 70-something rock climber, a 60 something Soup Kitchen manager, a 70-something farmer, a 70 something 600-jump parachutist and a 
70-something active sailor / ice sculpturer, no less.
Projects and plaudits are stacking up for Taxi’s mega-talented director, Tony Prescott. His innate ability to get to the heart of story in a natural way has his work diary filling up 
whilst industry gongs floweth over. But be assured, he’s keeping it real.
