Technology repair specialist Geeks2U launches new radio campaign via Eardrum Sydney
Technology repair specialist Geeks2U has launched a new national brand campaign on radio via Eardrum, and the response has been immediate.
Says David Hancock, managing director, Geeks2U: “We’ve used radio in the past, but this campaign has delivered a significant increase in enquiries almost from day one.”
The ads, created by audio specialist agency Eardrum, juxtapose the overwhelming joy of a satisfied customer, with an understated Geeks2U technician.
Says Ralph van Dijk, founder, Eardrum: “This campaign is all about the relief of getting an IT problem solved. To us non-techy mortals, these guys are miracle workers.”
Says Mark Noakes, national sales director, Macquarie: “Great creative coupled with our highly responsive national audience is always a recipe for a big campaign result.”
Commercial Radio Australia is currently running a multi-million dollar creative campaign highlighting radio advertising’s high return on investment (also created by Eardrum.)
Says Hancock: “We’re delighted with the new radio creative and excited to see how much further the response develops with time. After all, it’s only been two weeks.”