UBET embraces Footy Finals and Spring Racing in Melbourne with new Out-of-Home campaign
Capitalising on the sporting city’s love of the game (any game that is) APN Outdoor along with outdoor specialist’s Posterscope and Carat have joined forces to bring UBET’s latest campaign to life where they will speak to a broad range of fans via digital outdoor, reflecting on the sporting climate of the moment.
The campaign that is currently live in market, is utilising APN Outdoor’s iconic Young and Jackson Elite Screen that presides over Flinders Street Station opposite Federation Square, one of Melbourne’s sporting spectator hotspots. The messaging and associated imagery, will adapt and change in response to the footy finals series, a milestone in the Melbourne calendar, and subsequently the Spring Racing Carnival commencing shortly afterwards.
Says Mark Fairhurst, general manager- sales, APN Outdoor: “UBET’s ability to provide contextually relevant content, in real time, makes this campaign truly attention grabbing. Capitalising on the unique attributes of digital outdoor, amplified by Young and Jackson’s prime position to speak to footy fans on their pilgrimage to the MCG, this campaign is bound to spark conversation about the next sure thing or big upset among Melbourne punters.”
UBET’s campaign is a reflection of the exciting options available in the growing digital outdoor space in our capital cities, and the creative flexibility, adaptability and instantaneous options available to elevate a campaign.
Says Cassandra Thomas-Smith, strategy and insights director at Posterscope: “APN Outdoor’s Young and Jackson Elite Screen is iconic in Melbourne’s landscape and a perfect platform to communicate with footy and sports fans alike. Through multiple creative executions, we are able to share the most relevant, up to date and rousing message that will encourage fans to get amongst the hype of the footy finals and spring racing seasons.”
UBET’s campaign is currently live on the Young and Jackson Elite Screen, with the creative changing intermittently during Footy Finals and the Spring Racing season. Throughout 2015 APN Outdoor, have demonstrated their ongoing commitment to digital outdoor having recently announced developments across its Elite Screen, Transit Technology, XtrackTV and Airport portfolios that have been enthusiastically embraced by media agencies and advertisers alike.