Ambulance Victoria improves on ‘great’ in its latest membership campaign via Accelerator
A new integrated campaign is set to launch this weekend for Ambulance Victoria developed by Accelerator Communications.
It builds upon the previous Membership campaigns developed for Ambulance Victoria, which saw a massive growth in membership numbers over the past 4 years.
Says Adam Doyle, membership scheme manager, Ambulance Victoria: “The beauty of this campaign is that it focuses on the amazing cost benefits of Ambulance Victoria membership while still highlighting the value of our paramedics.”
Accelerator’s previous campaigns for Ambulance Victoria have seen a net increase of over 170,000 members over the past four years. These results contrast against a backdrop of falling memberships prior to Accelerator’s appointment.
Says Phil Huzzard, agency principle, Accelerator: “We chose to build upon the incredible success of the previous campaign, continuing to deliver a risk-focussed message that highlights the value of membership against its small cost. But when it comes to improving upon a great
campaign, what does it take to be greater than great? This was the question we had a lot of fun answering.”
The campaign launches this Sunday, the 22nd of November, and stretches across TV, digital, radio and print.