Australia Post to deliver a Christmas Surprise with ‘Disguise Packaging’ via GPY&R Melbourne

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Australia Post - Ebay.jpgThis Christmas Australia Post will deliver millions of presents to Australians and expect more presents from online shoppers than ever before. So to make online shopping more fun and keep the surprise alive it has created ‘Disguise Packaging‘ via GPY&R Melbourne.

 

Disguise Packaging is an entirely new product range, created to keep people’s presents a surprise and their loved ones guessing until Christmas morning. The range of unique gift boxes and wrapping kits allow people’s gifts to be wrapped and distributed anywhere in the world.  Disguise Packaging is now available through Australia Post and participating online shopping partners.

Disguise Packaging 2.jpgAn integrated campaign has been created to support the new products, showing all of the best ways to keep family and friends guessing until the moment they open their present. The campaign includes press, outdoor, digital, POS and social.

Agency: GPY&R Melbourne

Managing Partner: Julian Bell

Chief Creative Officer: Ben Coulson

Disguise Packaging.jpgCreative Director: Jake Barrow

Art Director: Isabella Caruso

Copywriter: Ellen Fromm

Account Director: Cathryn Reed

Senior Planner: Alex Horner

Production Manager: Gerry Matthee

Producer: Pip Heming

Executive Digital Producer: Nadia Samat

 

Client: Australia Post

Product: Disguise Packaging, Load&Go, ShopMate, Parcel Lockers, Parcel Collect, Returns

Australia Post Head of Brand and Marketing Communications: Chantelle Lane

Australia Post Brand and Advertising Partner: Claire Crowley