Bachelorette’s Sam Frost to front Aussie skincare brand Alpha Keri’s new campaign via The Library

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Alpha Keri _ Sam Frost _ Campaign Image (1).jpgAustralian skincare brand Alpha Keri has announced its brand transformation alongside the signing of national sweetheart and TV’s lady of the moment Sam Frost.

 

Frost rose to fame after winning the second series of The Bachelor. After her public relationship with Blake Garvey ended, Frost moved to Sydney, secured herself a modelling contract and went on to win, not only the hearts of Australia, but captured the heart of her true love Sasha Mielczarek on Channel 10’s The Bachelorette.

 

Recent winner of WHO magazine’s ‘Most Intriguing Person of 2015’, Alpha Keri is the first brand partnership for the rising star since finding love on The Bachelorette.

Says Frost: “I’m thrilled to be making another special announcement as Alpha Keri has always been a brand very dear to my heart. When I was younger I actually had really bad eczema, so I know what its like to feel really self conscious about my skin.

 

“I still have really dry sensitive skin, so choosing the right skincare brand and products is really important to me. I like my skin to be as hydrated and as soft as possible, so I feel confident enough to show it off.

 

Frost will be the face of the new Alpha Keri campaign, appearing in print and digital advertising as well as the brand’s PR and social campaign.

 

Says Fiona Scrymgeour, Alpha Keri’s head of marketing: “We are delighted to be working with Sam, she really embodies the transformative journey that the brand is going on. Sam epitomises real beauty and is so relatable to every day Australians.

 

“Sam is passionate about looking her best, but has always been a fan of simple, uncomplicated beauty regimes. Ensuring her beauty products deliver clinically proven results will become ever more important as Sam is increasingly in the spotlight and she finds herself with very little time on her hands. She radiates beauty, both inside and out and we are excited that Sam is joining us.”

Client: Mentholatum

Media: The Library

PR: F4WARD Agency