Bad-ass elves make grown-up toys in Supercheap Auto’s Christmas campaign via The General Store
Supercheap Auto has launched its Christmas campaign this week via The General Store, which features a bunch of bad-ass elves who have been exiled to a secret workshop facility to make toys for grown-ups.
Says Andrew Ostrom, executive creative director at The General Store: “We wanted to find a uniquely Supercheap Auto way of celebrating Christmas. The idea of flipping the innocence of Santa’s workshop into a tough place that makes heavy duty toys felt like an interesting way of communicating Supercheap Auto’s gifting offer.”
Says David Bauer, marketing manager at Supercheap Auto: “Finding a distinctive angle on Christmas is always a challenge for retailers, it’s a time of year when we all go to market with a similar message. So the key for us was to find a unique angle that would cut through.”
The spot was produced by Curious and directed rby Robin Walters.
Says Ostrom: “Robin Walters is an impressive talent when it comes to comedy. And the entire production team at Curious brought great scale and commitment to the idea.”
The campaign goes live this week on TV, online and in-store.
Supercheap Auto
David Bauer: Marketing Manager
Josh Weier: Club & Digital Manager
Dane Patterson: Sponsorship & Promotions Manager
Emma Howarth: Marketing Co-ordinator
The General Store
Executive Creative Director: Andrew Ostrom
Art Director: Julia Elton-Bott
Project Director: Madeleine Livesey
Agency Producer: Darren Bailey
Executive Strategy Director: Matt Newell
Curious Films
Director: Robin Walters
Producer: Daniel Higgins
Executive Producer: Peter Grasse
7 Comments
I like this. A quantum leap from the old (if memory serves…) “everything’s cheaper and much, much more” ads.
*No, don’t work here.
That’s it?
@QalityControlsaid: if you really don’t work there then why did your * say ‘no don’t work HERE instead of ‘THERE’! Just an observation..
You’ve got him cornered, @4:46.
@Perry Mason. Hahaha, very clever. Unlike me. No, really don’t work THERE.
Nice one Robin!
really, I do – but Old CD Guy has pointed out the Elephant