Boost Mobile storms on to 4G with secret 4PLAY music gig in Sydney via Eleven and Match Media
Boost Mobile has launched its latest campaign with a gig in Sydney to celebrate the move to 4G via Eleven and Match Media.
The Boost Mobile 4PLAY event – headlined by indie dance duo Carmada and Pacha resident Tigerlily – brought to life Boost Mobile’s mantra ‘#neverstopplaying’, encouraging people to make time for more play, more action and more fun.
Partnering with Guvera music, tickets to the secret event were only available via social media, with Boost Mobile customers sending through images of what they did 4 play to for their chance to win tickets.
The 4PLAY campaign is supported by social and video content, featuring a brand new track, ‘Flowers’ by ARIA nominee Nicky Night Time (aka Nicky Van She). ‘Flowers’ is currently being supported by BBC Radio 1 Pete Tong, Aston Shuffle & KLP on Triple J and has been sitting as the number one dance track on the ARIA charts for four weeks.
Says Ian Blackhall, head of marketing, Boost Mobile: “We know our customers love music and events, so we wanted to treat them to a memorable experience with some of the best electronic talent in Australia. 4PLAY is a great demonstration of what Boost Mobile stands for – more fun, more value. To then be able to create this music clip style content with one of Australia’s leading dance labels and artists Onelove Recordings and Nicky Night Time to co-incide with its release, is the icing on the cake for the project.
“We couldn’t be more proud of what we’ve produced with our partnership with Guvera. The 4PLAY video highlights not only what a success the secret gig was, but highlights Boost Mobile’s commitment to great Australian talent.”
Says Ronan Mahon, brand partnerships manager from Guvera: “Boost Mobile know exactly what its customers are hungry for, so it’s been awesome working together for the 4PLAY campaign, to create a completely unforgettable experience.”
‘Flowers’ is currently the number one dance track on the ARIA chart and available to download from https://onelove.lnk.to/NickyNightTime_Flowers.
Agencies: Eleven and Match Media
Music credit: Nicky Night Time ‘Flowers (feat Nat Dunn)’ (P) Onelove Recordings
Director/Producer: Ciaran Jordan
Exec Producers: Bev Price-Malcolm & Deb Morgan
Treatment: Deb Morgan/Ciaran Jordan
DOP: Aleksei Vanamois
Editor: Nathan Colquhoun
Cameraman 1: Jordan Allison
Cameraman 2: Ches fx
Grade: Bear Black
Production Assistant: Bodin Rajkovic
2 Comments
Sharp’s first law is that brands can’t get bigger on the back of loyal customers.
Applying a statistical analysis to sales data, he demonstrates that the majority of any successful brand’s sales comes from “light buyers”: people who buy it relatively infrequently.
Coca-Cola’s business is not built on a hardcore of Coke lovers who drink it daily, but on the millions of people who buy it once or twice a year.
http://www.campaignbrief.com/2015/11/ian-leslie-how-the-mad-men-los.html
Maybe they needed to be a little more social and get a decent crowd to turn up