Carphone Warehouse brings Keith Lemon down under in Chrissy spot via Brothers and Sisters
In its latest marketing salvo, UK mobile brand Carphone Warehouse has taken Keith Lemon down under for an “Aussie Chrissy” in a new advertisement devised by London creative agency Brothers and Sisters.
The newest burst in the ‘Super Mega Personalised’ series sees the comedian experiencing the “wrong” kind of Christmas in the Australian outback. In its first use in a UK advertisement, the festive soundtrack is ‘Last Christmas’ by Wham!.
Says Julian Diment, chief marketing officer, Carphone Warehouse: “There’s nothing wrong with cutesy snowmen and Santas in Christmas ads, but we thought we’d try something different. Keith Lemon in the outback – it’s as wrong as being on the wrong phone deal.”
lemon is mystified as he negotiates the location and residents, and concludes that an Aussie Chrissy is just wrong. Whilst down under, Lemon showcases ‘Pin Point’ UK-only deals to some of the locals, explaining the finer details using his best Aussie lingo over his inimitable Yorkshire accent.
Says Andy Fowler, executive creative director of Brothers and Sisters: “If I have to watch another ad romancing the depressing truth about the clichéd British white Christmas, I will scream. Thank God then for Keith Lemon and his new buddies doing Xmas in the Aussie outback with a giant spider, a ute – and no cranberry sauce in sight.”
Distinctive online content with a staggered release launch from 10 November includes a “Behind the Scenes” film shot by Keith himself, an introduction to “Aussie Slang”; and, from 1 December a daily viral surprise “Advent Calendar”, up to 24 December.
The latest leg of Keith’s journey in Australia, follows the first advertisements and online content shot in Tokyo, followed by Miami Beach, Florida. The campaign is directed by Chaplin and Forbes through Hungry Man.
Client: Carphone Warehouse
Brand: Pin Point
Creative Agency: Brothers and Sisters
Campaign name: Super Mega Personalised “Aussie Chrissy”
Executive Creative Director: Andy Fowler, Brothers and Sisters
Creative Director: Will Flack, Brothers and Sisters
Creative: Zoe Hawkins, Brothers and Sisters
Copywriter: Will Flack/Zoe Hawkins, Brothers and Sisters
Planner: Phil Teer/Luke Brookner, Brothers and Sisters
Business Lead: Katie Jackson, Brothers and Sisters
Account Director: Shaida Vaillancourt/Ben Blackall, Brothers and Sisters
Account Manager: Mark Lloyd, Brothers and Sisters
Agency Producer: Tracy Macassey, Brothers and Sisters
Media agency: Blue449
TV
Director: Chaplin and Forbes
Production Company: Hungry Man
Producer: Jack Beardsley
Executive Producer: Matt Buels
VFX Producer: Misha Standford Harris/Sean Francis
Editor: Rachael Spann – Work
Music: Warner Chappell/ Sony Music
Soundtrack: “Last Christmas” by Wham!
Post Production: The Mill
Audio post-production/Sound: Wave Studios/Parv Thind
13 Comments
That is truly awful, could have been made here in Oz it’s so bad..
An appalling northern grockel, mocking a stereotype of Australia that is 40 years out of date to sell a business model that is surely dying.
Hats off for contriving something so bad…
I like it
Youve got to know the character to get the joke I think and hes not on much aus TV but will go down well in the UK
“Forgive them Lord as they know no what they do….”
SHOT IN SPAIN…not Australia.
Leigh Francis used to cut commercials in Soho. Now he’s charging pound sterling to appear as one of his flagging characters in a spot where Keith Lemon is a badly scripted version of himself. Boy done good innit!
As far as I can tell this brand is not in Australia. So they can mock us as much as they like. And we can mock them back for this naff drivel.
Praise Jesus and his wisdom
The people who are will love it.
Especially after the Rugby World Cup.
If you don’t Know Keith Lemon, you won’t understand, but if you’ve ever watched an episode of Celebrity Juice, then you’ll find it hillarious. Good work.
I much prefer the subtlety of British comedy.
It’s much, much more subtle than American comedy.
Excellent cliches. But then Australia deserves it.
I find it kinda funny. I also used to work with the dudes who created it, so I hope none of the Aussie characters are based on me!