Cotton On Foundation launches new product range + branding platform via Grey Melbourne

Cotton On Foundation has launched a new range of products under the branding platform Not Just via Grey Melbourne.

The Not Just product range includes water, mints and tote bags, encourages customers to make small, everyday purchasesthat make a big difference to local and international communities living in poverty. 100 per cent of proceeds from the sale of every Cotton On Foundation product supports their local and global projects.

Established in 2007, Cotton On Foundation is the Cotton On Group’s philanthropic arm, focused on developing and supporting projects that educate, eliminate poverty and create much needed infrastructure to build a sustainable future.

Says Tim Diamond, general manager, Cotton On Foundation: “To many of us a $2 bottle of water barely impacts our bank account, but what the purchase of bottles of water can do for a community in Uganda is change lives. It’s a small purchase that makes a big difference. It’s not just a bottle of water, it’s 70 new classrooms for a community. This is what we hope the launch of Not Just gets our community thinking about.”

Cotton On Foundation’s Not Just range of everyday products is available at over 1,000 Cotton On Group stores globally.

Says Col Kennedy, global head of marketing and E-commerce, Cotton On Group: “Since launch three weeks ago we’ve already seen a dramatic increase in the sale of our Foundation products. This new platform has changed the design of our products and the communication we create around them. We look forward to increasing our support to developing communities as a result of the continued uplift in sales.”

Says Michael Knox, CCO and managing partner of Grey Group Australia: “It’s inspiring to partner a business as ambitious as Cotton On, one that holds true to the way they tackle philanthropy. As they continue to take the world by storm, they’re making sure they do their bit to help it along the way.”

See more at http://www.cottononfoundation.org/.