eHarmony launches new spot showing how better matches result in better dates via Kalido
Ever feel like you’re going on the same date over and over again, only with different people? You know the one – where Mr. Looks-Good-on-Paper or Ms. Talk-A-Lot is probably a really nice person, but after making awkward chitchat over cocktails it becomes painfully clear that there will be no second date?
This is the premise for eHarmony’s latest TV campaign. eHarmony partnered with Sydney-based creative agency, Kalido, to capture the dating dilemmas that result from being poorly matched.
The new four-part TV campaign kicked off in September with Date Déjà Vu, and today eHarmony reveals its newest ad, Fitdate Fail.
Says Lynsey Tomkinson, senior marketing manager, eHarmony: “This latest campaign captures the funny side of being mismatched on a date, while giving singles an alternative that really works.
eHarmony matches users on compatible values, ambitions and personalities, which results in better dates.”
Client: eHarmony Australia
Creative agency: Kalido
Production: 8
Director: Eddy Bell
Producer: Lib Kelly