Exercise & Sports Science Australia ramps up ‘Exercise Right’ initiative with celebrity campaign

Celebrities including NRL player Joel Reddy, former cricketer Matthew Hayden, former Olympic swimmer Geoff Huegill, musician Airling and celebrity chef Hayden Quinn are backing an Exercise and Sports Science Australia (ESSA) campaign which, through November, will raise awareness of the many benefits of exercise.

Now in its second year, ESSA’s ’30 days, 30 reasons to exercise’ campaign, the brainchild of ESSA’s creative and content marketing team, is an Exercise Right initiative developed as part of ESSA’s exercise awareness month. Once again, it has been backed by high profile athletes, nutritionists, chefs, musicians and writers – each of whom share their reasons for exercising and inspire the masses to get moving.

Find out more about our celebrity ambassadors and what they have to say for #ExerciseAwarenessMonth on the Exercise Right Facebook page or Exercise Right website.

Campaign management – Kellie Jade Duggan

Graphic design – Emily Donohoe