Jack Daniel’s Tennessee Whiskey launches global ‘Whiskey Making’ campaign via Arnold Worldwide
Jack Daniel’s Tennessee Whiskey has launched a new global integrated campaign via Arnold Worldwide Boston, which is set to air in Australia in early 2016.
Through its first-ever multi-platform global brand campaign for Old No. 7 – “Whiskey Making” – Jack Daniel’s and global creative agency Arnold Worldwide are continuing to strengthen the brand’s roots – capturing stories that demonstrate the values of Jack Daniel’s Tennessee Whiskey, and telling them in a way that is globally relevant to friends old and new.
“Whiskey Making” seeks to reinforce the brand’s position as a category leader by acknowledging its history, while honoring a commitment to its authenticity. The integrated campaign comes to life through a series of television, print, social, OOH and digital videos in the US, UK, Germany, Australia, Belgium and Canada, with other markets rolling out in 2016.
Agency: Arnold Worldwide, Boston
Global Chief Creative Officer: Jim Elliott
Executive Creative Directors: Wade Devers and Andy Clarke
Creative Director: John Simpson
Art Directors: Brittany Riley and Wes Dorsainvil
Copywriters: John Simpson and Thomas Crowley
Planners: Vaughn Allen and Emily Brown
Marketing: Paul Nelson, Emily Brooks, Nicolle Fagan
Broadcast Producer: Billy Near and Alissa Feldbau
Business Affairs: Maria Rougvie
Client: Jack Daniel’s
Mark McCallum, EVP President, Jack Daniel’s
Phil Epps, VP, Global Brand Director, Jack Daniel’s Tennessee Whiskey
Biba Konieczna, Global Marketing Director, Jack Daniel’s Trademark