How ad agencies and TVC production companies benefit from Little Black Book’s partnership with Campaign Brief in Australia and New Zealand
UPDATED: Expanding its position as the leading global creative news channel, Little Black Book has announced a franchise partnership with Campaign Brief in Australia and New Zealand.
Thanks to Campaign Brief’s experience and local market knowledge, as well as Little Black Book’s international reach and scope, the partnership will facilitate better brand coverage, talent exposure and creative fame for the advertising industry across Australia and New Zealand.
Founder and CEO of Little Black Book, Matt Cooper, says: “Little Black Book is entering its next level of growth. We are all about celebrating global and local news, and we believe that the best way to reach local markets is through the people that really know and understand them.
“We’re thrilled to announce that our new partnership in Australia and New Zealand is with Michael Lynch and his team from Campaign Brief. These guys have built a great brand and loyal following, and we see them as the strongest possible local partners.”
The franchise relationship means that Campaign Brief will represent Little Black Book locally to grow LBBonline business membership, which includes profile pages on the site and inclusion in LBB’s online creative archive. It also allows Campaign Brief to support the local market by bringing their news and work to an international audience.
“Creativity in ANZ is flourishing,” says Cooper, “and we are seeing some of the most innovative and creative work coming out of this region. The world needs to know about the very best this industry has to offer, and we believe that requires an expert partner.”
Says Campaign Brief publisher Michael Lynch: “I’ve been friends with Matt at LBB for many years, regularly catching up at most of the world’s top ad festivals each year. We’re really excited about the CB/LBB partnership in our region, and the feedback has been all positive from the creative agencies and production companies we’ve talked to over the last few weeks.
“Through Campaign Brief’s local knowledge; news, work and emerging talent from Australia and New Zealand will be given global coverage by being shared with LBBonline. News can now be sent to one place, but be shared with a much wider audience and global readership than was formerly available.
“There are over 50 top ad agencies and production companies in Australia and New Zealand who are already LBB members and we expect to increase that significantly over the next 12 months.”
Cooper explains that this is just the first step in its new franchise model: “Our industry depends upon great collaborations and we believe that these relationships will benefit both parties. This is just the first market in which we are creating this model and we have plans to do the same in about 40 other regions. We want to work with the best people all over the world, those who really understand the international industry and individual markets; it’s the key to helping creative businesses receive local and global coverage at the same time.”
About Little Black Book
LBBonline is the fastest growing online platform for the global creative industries.
Advertising, film production, animation, design, brand strategy, digital and more, we celebrate cutting-edge creative work and the people behind it.
About Campaign Brief
Campaign Brief launched in 1987 and has developed into compulsory reading for all those interested in advertising creativity in Australia and New Zealand. The Campaign Brief Australian Blog and NZ Blog, online since 2005, is the daily read for advertising creatives in Australia and New Zealand.
For more details about membership of LBBonline contact Katherine Peach or Mollie Myerson.