Microsoft picks VML Australia as new agency + unveils new campaign for Microsoft Office 365
VML Australia has been selected as lead strategic and creative agency for Microsoft Australia, charged with helping the marketing team to drive creative innovation across its brand, advertising and digital marketing efforts. VML will work across the entire Microsoft ecosystem and bring a new, digital-first lens to Microsoft’s business.
The first big creative work by Microsoft and VML Australia has just been released, “Julia’s Flubble Machine, made with Office 365.” An integrated creative campaign for Microsoft Office 365.
The campaign showcases the collaborative productive power of Office 365 in the cloud and its cross-device capabilities.
The campaign story follows Julia, an 8-year-old girl, as she brings the idea of gourmet flavoured bubbles to life, collaborating with designers, cake artists and even a professional bubbleologist along the way.
The campaign is realised through a series of content pieces, including the documentary-style hero film, and supported across digital, social, mobile, outdoor and radio.
All of this will culminate in the Flubble Machine itself, which will be unveiled to the public at the Microsoft Flagship Store on Pitt Street in Sydney.
“Our business in Australia is ever evolving. We’re on a journey of not only ensuring more customers are using Microsoft products and services, but importantly loving their experience and the Microsoft brand. We look forward to a new approach and what we’ll accomplish in this space with VML as our lead agency as we apply a digital first creative focus,” said Josephine Lanzarone, Microsoft Australia CMO Lead.
Aden Hepburn, managing director and ECD of VML Australia says the agency is excited to be partnering with Microsoft.
Says Hepburn: “This is a category we’re very passionate about as an agency. So it’s a great opportunity to partner with an incredible brand as some amazing new products and services are announced.
“We’re looking forward to applying our thinking and capabilities for Microsoft in a space where there is so much innovation happening right now.”
VML will also help to drive innovation streams amongst its full-service creative remit above and below the line, including digital, social and strategy.
Executive Creative Director: Aden Hepburn
Associate Creative Director: Chris Scott
Senior Copywriter: Tahlia Calvisi
Senior Copywriter: Jessie Jordan
Art Director: Richard Gray
Account Director: Andrew Killey
Lead Planner: Ryan Sproull
Senior Producer: Miles Scott
Senior Designer: Morris Rojas
UI Creative: Phil Beresford
Designer: Welton Zhao
Designer: Vince Leong
Producer: Carly Harrison
Senior Account Manager: Ellie Jameson
Content Producer: Sam Yeomans
Audio: Dan Anthon
Director: Rob Stanton Cook (Infinity Squared)
Producer: Annie Schutt (Infinity Squared)
Editor: James Ashbolt (Infinity Squared)
DOP: James Brown
Photographer: Alexandrena Parker
10 Comments
VML….. lol
Pretty cool.
Ha Ha Ha.
Great ideas can come from anywhere… except this agency…
Congrats guys, Willy Wonka would be jealous.
We are using a digital-first lens for the first time… so we decided to make a 4 minute piece of content that no one will want to view.
Genuinely excited to see a digital agency lead creative and strategy. Ignore the haters and carry on kids!
There’s much that is wrong with this, I’m not sure where to start.
But,
‘Ideas can come from anywhere’ is no longer the universal truth it once was.
Amazingly original idea, like this one from 2010 that is almost exactly the same idea and tone and well idea….
http://www.campaignbrief.com/2010/08/jwt-creates-8-colours-of-fun-f.html
What flubble….
Amazingly original idea, like this one from 2010 that is almost exactly the same idea and tone and well idea….
http://theinspirationroom.com/daily/2010/smarties-8-colours-of-fun/