myPlates promotes its newly launched range of Australiana personalised plates in new campaign

Screen Shot 2015-11-30 at 9.51.55 am.jpgNew South Wales drivers will have the opportunity to display their national pride on their cars, literally, as myPlates unveils a stunning new range of number plates, 'Australiana' which is being promoted through a new campaign.

This series of four plates utilises iconic Australian imagery with a relevance to NSW, and is available to consumers from today.

VIEW THE FLAG SPOT
VIEW THE BEACH SPOT
VIEW THE OUTBACK SPOT
VIEW THE BRIDGE SPOT
Customer feedback and research conducted by myPlates indicated a strong demand for 'Australiana' themed plates. This unique new range tested extremely favourably and is vastly different to any other plate options on the market.

'Australiana' consists of the following four styles for cars, with designs to appeal to both men and women.

The accompanying 'Australiana' TVCs commence on air 28th November, featuring burgeoning Australian athletes with their sites set on Rio 2016. These athletes and their respective sports have a strong synergy with the plate imagery and include: Nina Curtis (Sailing), Ed Jenkins (Rugby Sevens), Mariafe Artacho del Solar (Beach Volleyball) and Stuart Tinney (Equestrian). #RoadToRio.

4 Comments

Daryl said:

What a load of shit! Who is responsible for this dross?

New AD guy said:

No thanks.

Matt said:

Horrible.....

Not just the ads, but the product. "Hey, let's create a range just for bogans...." What a great idea!

As soon as these government idiots realise that NSW does not want to be ripped off for custom plates and adjusts this pricing to be somewhat closer to the other Australian stated, then they will move product. (just not this particular range).

I am looking forward to rolling down my window and laughing out loud at anyone who actually puts one of these on their car.

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