myPlates promotes its newly launched range of Australiana personalised plates in new campaign

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Screen Shot 2015-11-30 at 9.51.55 am.jpgNew South Wales drivers will have the opportunity to display their national pride on their cars, literally, as myPlates unveils a stunning new range of number plates, ‘Australiana’ which is being promoted through a new campaign.

This series of four plates utilises iconic Australian imagery with a relevance to NSW, and is available to consumers from today.

Customer feedback and research conducted by myPlates indicated a strong demand for ‘Australiana’ themed plates. This unique new range tested extremely favourably and is vastly different to any other plate options on the market.

‘Australiana’ consists of the following four styles for cars, with designs to appeal to both men and women.

The accompanying ‘Australiana’ TVCs commence on air 28th November, featuring burgeoning Australian athletes with their sites set on Rio 2016. These athletes and their respective sports have a strong synergy with the plate imagery and include: Nina Curtis (Sailing), Ed Jenkins (Rugby Sevens), Mariafe Artacho del Solar (Beach Volleyball) and Stuart Tinney (Equestrian). #RoadToRio.