One Green Bean launches new game-changing unique social co-creation platform ‘Crowd Atlas’

One Green Bean has today launched Crowd Atlas, a unique content co-creation platform that redefines partnerships with social media creators.

Designed to democratise the market by facilitating access to thousands of talented social creators, Crowd Atlas has set out to disrupt the traditional model of brand partnerships with online “influencers” to create measurable, accountable and engaging content.

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One Green Bean head of digital strategy, Matt Kendall, said that there has been a huge disconnect between brands seeking relevance on social media and a handful of stars and their agents charging big fees for outputs that delivered very little in the way of measurable returns.

Crowd Atlas flips the traditional approach of looking at an influencer’s audience as a media channel to it being a signal for their content creation capabilities.

Says Kendall: “It’s the engagement that’s important, as it signifies authenticity, attention and relevance. We have no talent on our books to ‘sell’, nor do they have to sign up for our service- we simply go wherever the audience data takes us. It is a decentralised model that changes the game for brand social engagement.”

Crowd Atlas has developed proprietary technology that identifies the social media partners who are the best fit for the brief. This is coupled with editorial analysis to then partner with them to co-create and distribute content across owned, earned and paid channels.

Crowd Atlas consists of three components:

1. VINI – Verified Influential Network Identifier: the innovative technology developed by One Green Bean that sits at the heart of Crowd Atlas and finds the perfect influencer for each brief no matter how niche
2. SAM – Social Artist Management: One Green Bean’s strategic, creative, social and PR people – the “smarts” that collaborate with social artists and co-create resonant content
3. PIA – Platform Intelligence & Analytics: the rounding out of the service using insights, analytics, distribution and tracking that is a blend of both tech and human service

In support of One Green Bean’s new platform, managing director of PlayStation, Michael Ephraim said: “We have been working with One Green Bean this year to help us advantage from earned and shared media. We work well together. They understand our category, our consumer – and most importantly – our ambition. Crowd Atlas is an exciting innovation in the world of social marketing.”