Sense designs bottle + packaging for Melbourne Moonshine’s high-end hooch ‘Sour Mash Shine’

This week, boutique white lightning distiller Melbourne Moonshine has launched its inaugural liquor offering, Sour Mash Shine.

Inspired by the moon and those fabulous copper stills (and fuelled by a little moonshine) the Sense team designed the unique bottle and packaging, including the label and packing boxes to transport the precious liquid.

A new take on the Southern tradition of moonshine distilling, Melbourne Moonshine is a deliciously warm and smooth spirit that packs a punch harder than any Appalachian backyard boxer.

The drop, distilled in South Melbourne, is imbued with the sleeves-up hard work of its owners in every aspect of its creation, from turning corn mash to booze via hand-beaten copper stills to slinging their wares at some of Melbourne’s most discerning venues and retailers.

Says David Whiteside, a director at Sense: “This is a business built on passion and a genuine love for what they do, which is something we can relate to. The recipe for Melbourne Moonshine has been passed down through one of the owners’ family for generations – what they have is a spirit of exceptionally high quality that deserves respect.”

To help people explore the spirit, Melbourne Moonshine collaborated with Black Pearl’s mixologist Nathan Beasley to develop a signature series of cocktails. You can check out the recipes (and mugshots of the drinks) at www.melbournemoonshine.com – the Melbourne Moonshine microsite, also created by Sense.

Client: Melbourne Moonshine

Account Manager: Xanthea Grose