Yoke teams up with General Assembly for ‘A Brief Night’ design event on Wed, Dec 2 in Melbourne

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ABriefNight4_Blog.jpgHands-on design event series A Brief Night is back to offer design students, grads and aspiring designers another taste of what it’s like to be a designer in a working studio, warts and all.

Set to be the biggest event to date, A Brief Night 4 will take place at General Assembly’s Melbourne HQ in the CBD, with space for up to 100 designers.

Forget your ideals, here you won’t have months, weeks or even days to research, revise and revisit your design work.

Instead you will experience the realities of operating within the demands and deadlines of a fast-paced studio, working on the type of projects the industry might throw at you when you’re in the workplace.

Here’s the low down:

•    Participants on the night will all be presented with the same solo design brief.

•    The countdown then starts and you have 90 minutes to respond.

•    As in the real world, the brief may not be perfect, and you’ll need to be on your guard for any extra curricular requirements.

•    During the 90 minutes, help, advice and direction will be made available to those that need it.

When the time runs out, the designing stops. Each participant will then present their work to the rest of the group and get a chance to hear how they’ve done with a few beers in hand.

Can’t make it on the night?

For the first time ever, A Brief Night is opening up the brief to designers across the world so that they too can take part in the event. The brief will be available online at 6.30pm AEST, Dec 2nd, so simply log on, read the brief and join in the fun.

Yoke will be live streaming from the venue on the night via streaming video app Periscope so people can view the briefing process and watch live as people get down to the 90 minutes of design time. The Periscope username is: welcometoyoke.

Once done, Yoke invites all participants to upload their efforts to social media using the hash tag #abriefnight so people can see the different creative approaches to the same brief.