Bulla Dairy Foods captures ‘unfakeable’ moments in latest campaign via Publicis Mojo Melbourne

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Bulla still (1).jpgBulla Dairy Foods and Publicis Mojo Melbourne have launched a new campaign, Unfakeable, showcasing Bulla’s rich history and the people who bring its products to life. The new work is the first from Publicis Mojo since the agency was awarded the account in October.

Filmed in Bulla’s hometown Colac in country Victoria, ‘Unfakeable’ draws its inspiration from unfakeably Australian icons – featuring the unmistakable voice of Michael Caton and music by INXS performed by Deborah Conway.

Says Nick Hickford, general manager marketing and innovation, Bulla: “Publicis Mojo hit the ground running and has become a passionate partner for Bulla. We are really pleased with the creative work and are anticipating great results.

“Unfakeable is an opportunity for us to shine a light on the legacy our brand has created in the market. You can’t fake 105 years of quality, taste and tradition. You can’t fake what we have.”

The Publicis Mojo work is led by 30 and 15-second TVCs, supported by outdoor, online and national print.

Says Georgina Pownall, general manager, Publicis Mojo Melbourne: “Family companies like Bulla have an unwavering, unique commitment to their products – like still making their ice cream from fresh milk and cream so it’s the real thing, not a fake. We’re really proud to be helping Bulla tell its story in a memorable way featuring real factory workers from Colac, real families and real moments.”

 

Agency: Publicis Mojo

General Manager: Georgina Pownall

Creative Director: Ryan Petie

Head of Planning: Justin Gurney

Account Director: Emma Salmon

Writer: Ryan Petie and Lee Griffin

Art Director: David Schaak

Producer: Vicki Lee

Production Company: Finch

Director: Alyssa McClelland

Post-Production: The Institute of Post Production

Sound Production: Gusto Music

Music: Supervision and Re-Record Mana Music