Digital agency Pollen launches Australia’s first digital gift card platform and mobile app Prezzee

Digital agency Pollen has created Prezzee, Australia’s first digital Gift Card Platform and mobile app that launches today in time for the Christmas retail rush.

Pollen spent 10 months creating Prezzee, which solves the dilemma of the forgotten birthday, anniversary or Christmas present, and also provides an alternative to lost and unclaimed plastic gift cards.

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Myer, Cue, Veronika Maine, JB Hi-Fi, Dick Smith, Kathmandu, Oxfam and Move have already signed on as retail partners to support Prezzee’s launch, with more retailers to be announced soon.

Says Brett Mitchell, director, Pollen: “We spent 10 months developing and refining Prezzee, making sure it connects to retailers’ own digital platforms in a really seamless way. It’s a good example of the work we’re doing more of at Pollen as digital business designers, creating products and services that provide true business utility.”

Founded by Sydney husband and wife team, Matt Hoggett and Claire Morris, Prezzee is backed by Shaun Bonétt, CEO and managing director of Precision Group.

Says Morris: “As a start-up, we knew we needed to find the right developers to bring this concept to life, and Pollen has been a really collaborative, hands-on partner in designing the platform and app that digitises the gift card experience for the smart phone world.”

The app solves three key issues that traditional plastic Gift Cards cannot: it’s instant, so gift cards can be bought and sent in seconds; eGift Cards are always with you, so you don’t miss an opportunity to redeem them; and the Prezzee app is secure, so even if you lose your phone, you can put a hold on your account. Users can even use Prezzee to re-gift unwanted eGift Cards.

For retailers, Prezzee offers a new distribution channel, increasing gift card sales and brand visibility by driving mobile social engagement, while capitalising in a rise in online shopping (according to AIMIA, 44% of Australians use their smartphone to buy things online once a month or more).

The app can now be downloaded free from the iTunes App Store, with an Android version coming in 2016.

Client – Prezzee

User Experience – Alun Machin