Digital communications platform Blrt purchases only full page ad in The Chaser Quarterly

Digital communications platform Blrt has been the only advertiser to purchase a legitimate full page ad within the new edition of The Chaser Quarterly, currently back on shelves after a decade long hiatus.

Says Charles Firth of The Chaser: “We put a public call out for advertisers who weren’t afraid to poke fun at themselves and who aren’t scared of satire. Blrt was the only company in Australia brave enough to come to the party and take out ad space with us.”

The first edition of The Chaser Quarterly is filled with spoof ads, poking fun at serious social issues and current affairs. The most controversial within the magazine is the back page unapproved mock advertisement for 7-Eleven, highlighting the $1 coffees the convenience chain is known for, along with the sub-par wages employees have been paid.

VIEW THE ISSUE – Chaser_Ads.pdf

Says Firth: “Obviously, we don’t shy away from controversy,. That’s part of the strength of The Chaser brand of humour, but also the thing that creates fear in advertisers and challenges the traditional methods and mindset when it comes to media buying.”

Says Anurag Chakradhar, CEO & Founder of Blrt: “The decision to advertise with The Chaser Quarterly was a simple one. As a digital start up, part of our role is to encourage people to delve into the new, think differently and challenge the status quo. Our current and future Blrt users are tech savvy and expect real innovation from the next generation of communication tools. This fits The Chaser audience and readers to a T.”

Blrt is an innovative app that allows people, agencies and businesses to communicate with clarity, even though they may not be face to face with their clients or peers. Starting with creative assets, documents, images and websites, anyone can press record and start talking, pointing and drawing to make themselves as clear as day. Their voice, hand gestures and drawings come together to simulate face to face conversation, without requiring people to be available at the same time or place.

Says Chakradhar: “So many businesses mandate old fashioned ways of communication, including emails and mark-ups on documents, but as more people are working remotely or in global teams, these tools aren’t bridging the gaps to foster understanding. Blrt aims to bring the humanity back into online collaboration, putting the power of the voice and hands back into our communication with each other.  It also enables people to turn wasted time into productive time, by avoiding the need to synchronise diaries, or wait for everyone to be available to meet.”

Blrt has not only chosen to advertise within The Chaser Quarterly. A consumer competition has also been created through the newly launched Blrt.tv (currently in beta), encouraging readers of the magazine to review the latest issue via Blrt, with the winner to receive a subscription to The Chaser Quarterly, along with a framed portrait of their favourite Australian politician signed by The Chaser team.

Says Chakradhar: “Blrt is free and simple to use – all you need is a smartphone or tablet and an index finger. And while the creative execution of our advertisement within The Chaser Quarterly focuses on Blrt as a prevention mechanism for ill-advised plans, there are limitless serious applications for Blrt.  We have people in creative agencies, the architecture field, the veterinary profession and the building industry all using Blrt to make their projects or businesses run smoothly. When you can’t meet face to face, Blrt will help you keep everything and everyone on track.”