F/Nazca Saatchi & Saatchi designs creative campaign for the 2016 D&AD Next Awards

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div_nevermind.jpgWhat do Nirvana, Guinness, Honda and Spike Jonze have in common? They all have work that is starring in the 2016 D&AD Next Awards campaign.

Here, some of the most iconic photographic and film works ever made have been creatively re-imagined by F/Nazca Saatchi & Saatchi into a series of graphic posters. Capturing the essence of what makes them unique using words and emotive illustrations, they are designed to inspire and excite the next generation of photographers and directors to enter their work into the awards. F/Nazca Saatchi & Saatchi are themselves D&AD Award winners, most recently taking home a Yellow Pencil for graphic design in the 2015 Awards.

Says Pedro Prado, creative director F/Nazca Saatch & Saatchi: “D&AD, along with the biggest names in direction and cinematography are always a source of inspiration for us. I hope we’ve managed to create a campaign that touches the soul of future great names in the industry.”

div_guinness.jpgSays Tim Lindsay, CEO, D&AD: “One of the great things about D&AD is the chance it gives us to work directly with great agencies on our own campaigns.  It’s no surprise that we’ve gone back to Brazil once again to access that brilliance. The work that F/Nazca have created gets to the heart of what the Next Awards are all about; an inspiring celebration of talent and potential.”

The complete list of celebrated work is a varied one with famous adverts sitting alongside music videos and album covers. Here is the full line up (in case you haven’t already figured them out):

–        Sony “Balls”

–        Honda “Cog”

–        Spike Jonze “Weapon of Choice”

–        Guinness “Surfer”

–        Benetton “Hearts” by Oliverio Toscani

–        Nirvana “Nevermind”

–        Honda “Grrr”

–        Nike “Write the Future”

cog.jpgThis series of posters will be supported by a social campaign, animations and films, the latter of these will be released in 2016.

The Next series bridges the gap between the D&AD Professional Awards and New Blood programme by identifying the best new talent and promoting them back to industry. Shortlisted directors and photographers receive international exposure for their work, mentoring from a wide portfolio of acclaimed photographers, agents, production companies and advertising agencies, plus the chance to win funding and grants towards personal and commissioned projects.

This year’s Next Photographer Award will be held in partnership with Getty Images, a world leader in visual communications, for the second year in a row.

Says Andy Saunders, senior vice president, Creative Content div_oliviero.jpgat Getty Images: “When we partnered with D&AD last year to inaugurate the Next Photographer awards we were expecting submissions that were original, highly creative and demonstrated a fresh perspective. We were not disappointed. These awards mark a unique opportunity to showcase and nurture emerging photographers from across the globe. I’m very much looking forward to the judging process, and to bringing Getty Images’ unique creative insight and experience to a new generation of talent.”

The overall winner will then be chosen from the shortlists and announced at the D&AD Professional Awards Ceremony in May 2016, taking home a coveted D&AD Pencil and earning a place in the 2016 D&AD Annual. All shortlisted entries also get a mention in the Annual. The Next Awards entry fees start from £20, submitted work doesn’t need to have been commercially released, but must div_grrr.jpghave been completed after 1 January 2014.

To find out more about eligibility criteria and how to enter the Next Director or Next Photographer Award: click here.

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