Kinetic Super appoints J. Walter Thompson Melbourne as its below the line agency

J. Walter Thompson Melbourne has been appointed as a below the line agency for Kinetic Super working across various channels, including digital, member campaigns and internal brand projects.

Says Lynda Cavalera, head of marketing at Kinetic Super: “As our Fund continues to evolve in a highly competitive category and to ensure ongoing success, we were looking for the right agency ‘fit’ and we believe we’ve found that with J Walter Thompson Melbourne.”

Nick Muncaster, general manager of J. Walter Thompson, Melbourne said the agency was delighted to add Kinetic Super to its client roster, and after such a well-designed review process knew that the agency and client would form a strong partnership.

Says Muncaster: “Kinetic Super is an exciting, energetic and vibrant brand that challenges the traditional perceptions of superannuation as being lethargic and complex. They are committed to breaking down some of those barriers by making super simple with simplified language and less jargon, and naturally we are thrilled to be partnering with them.

“We are already underway on new bodies of work and looking forward to getting it into market.”