King Content + Grill’d set to host brand building event on Dec 11 at General Assembly, Melbourne
Global content marketing agency of the year King Content and fast growing Australian healthy burger chain Grill’d, are collaborating to present ‘The Modern Marketer’s Guide to Brand Building in the Digital World’ on Friday 11th December at General Assembly in Melbourne.
In the FREE 2-hour session King Content’s Eaon Pritchard (pictured), Lieu Pham and Laura Stansfeld along with Grill’d marketing manager Alastair McCausland will ask whether the internet has really changed the nature of brand building. Or is it a case of ‘technology changes, people don’t change so much’?
King Content and Grill’d will share their fresh approach to brand building, inspired by combining learnings from behavioural economics and the marketing science of the Ehrenberg Bass Institute that attendees can put to work within their own organisations.
Says Eaon Pritchard, head of strategy at King Content: “Modern brand marketers are trying to making best use of the ever-growing number of channels available to potentially reach consumers. Luckily, recent developments in marketing science and behavioural science have given us a much better view of how categories typically behave, models to better understand the patterns that underpin what people buy and the types of strategies buyers use to simplify buying decisions.
In this session we want to share some of what we have learned from applying these evidence-based principles and make the case for brands investing in brand-building content and activation and show how creativity and science are much better friends than some would have us believe.”
The Modern Marketer’s Guide to Brand Building in the Digital World
Date: Friday 11 December
Time: 9-11am AEDT
Location: General Assembly Melbourne
12A, 45 William Street, Melboune 3000
4 Comments
That guy looks ready to build a mother f’ing brand. And eat a burger.
10 cents a word, come hear about the future of brand-building
@pseudonym dropped 10kilos, you should have seen me before.
Didn’t he used to be Warren Brown?