McCann’s DWTD makes The Gunn Report’s 20 Best Commercials of the 21st Century So Far

The Gunn Report, the global index of creative excellence in advertising, has released the results of a public vote to establish the 20 Best Commercials of the 21st Century So Far which includes McCann Melbourne’s ‘Dumb Ways To Die‘ for Metro Trains.

Thanks to the thousands of voters from all around the world, who voted on a list 30 candidates with provision made for other nominations, The Gunn Report has been able to select the Reel of The 20 Best Commercials of The 21st Century So Far. The reel complements the much-viewed Gunn Report collection of The 100 Best Commercials of The 20th Century.

Sharing the honour equally, the 20 wonderful ads (from 2000 to 2015) and their creators are:

BGH Silent Aircon, “Dads in Briefs”, Del Campo Saatchi & Saatchi, Buenos Aires

Budweiser, “Wassup/True”, DDB, Chicago

Cadbury’s Dairy Milk, “Gorilla”, Fallon, London

Canal+, “Closet”, BETC Euro RSCG, Paris

Canal+, “The Bear”, BETC Euro RSCG, Paris

Chipotle, “Back to the Start”, Creative Artists Agency, Los Angeles

Dove Self Esteem Fund, “Evolution”, Ogilvy & Mather, Toronto

Guinness, “noitulove”, Abbott, Mead, Vickers, BBDO, London

Happy Dent Teeth Whitening Gum, “Happy Dent Palace”, McCann Erickson, Mumbai

Honda, “Cog”, Wieden & Kennedy, London

Honda, “Grrr”, Wieden & Kennedy, London

John West Salmon, “Bear”, Leo Burnett, London

Metro Trains, “Dumb Ways to Die”, McCann, Melbourne

Nike, “Tag”, Wieden & Kennedy, Portland

Nike, “Write The Future”, Wieden & Kennedy, Amsterdam

Old Spice, “The Man Your Man Could Smell Like”, Wieden & Kennedy, Portland

Peugeot 206, “The Sculptor”, Euro RSCG MCM, Milan

Sony Bravia LCD TV, “Balls” Fallon, London

Volkswagen Golf DSG, “Kids On Steps”, DDB, Berlin

Volvo Trucks, “Epic Split”, Forsman & Bodenfors, Gothenburg

Says Donald Gunn, founder, The Gunn Report: “We’re delighted that the participation was high, the result of which is a reel selected by our industry of iconic, game-changing and much loved commercials produced during the last 15 years.

“Not only do these commercials stand the test of time, but they have also influenced changes in brand communications. As such, we hope that they will bring inspiration and learning taking our industry to new creative heights.”

Click here to view the reel of 20 Best Commercials of the 21st Century So Far.