Menulog appoints M&C Saatchi Sydney as new agency partner following a competitive pitch

M&C Saatchi Sydney has won creative, strategic and branding duties on Menulog, the market leader in online takeaway in Australia and New Zealand, following a competitive pitch.

Earlier this year Menulog acquired the number two player Eatnow to realise 80% market share of the online takeaway company market, building on its triple digit growth.

In May 2015 Menulog Group was acquired by the world’s largest global online takeaway business JUST EAT, which is one of the fastest growing companies on the FTSE 250 Index.

The acquisition has furthered Menulog Group’s wherewithal and appetite to expand on its network of 5,000 restaurants Australia-wide to sate the growing horde of hungry consumers making the switch to online takeaway.

Says Barnaby Dawe, global chief marketing officer, JUST EAT: “M&C’s reputation in Australia preceded them and they didn’t disappoint with some great strategy, creative thinking and a hugely collaborative approach. We can’t wait for them to join us on this next exciting phase in our growth story.”

Says Jaimes Leggett, CEO, M&C Saatchi: “Menulog is a brilliant, disruptive business that has met with great success but has even greater ambition.

“We are thrilled with this opportunity for the M&C Saatchi Group to join them on their journey and make an impact across many aspects of their business.”