Monash University appoints GPY&R Melbourne as creative agency following a competitive pitch

Monash University, Australia’s largest university, has appointed GPY&R Melbourne as its creative agency, following a competitive pitch.

Monash University is a member of the Group of Eight (Go8), which comprises Australia’s leading research universities, and is ranked in the top 1 per cent of universities globally.

GPY&R Melbourne will work with Monash University to promote its broader strategy and positioning in both domestic and international markets.

Margot Burke, chief marketing officer at Monash said that the partnership will further leverage the University’s existing brand equity.

Says Burke: “We’re excited about engaging GPY&R as our creative agency. Monash is all about making an impact and we believe this partnership will enable us to further promote our brand in an innovative and modern way.”

Says Julian Bell, managing partner of GPY&R Melbourne: “We’re both thrilled and humbled in equal measure to be working with Australia’s largest university. We look forward to helping Monash grow both at home and abroad.”