OMG’s Foundation retains Mercedes-Benz in Australia following multi-market competitive pitch

Foundation has announced that they have been reappointed to handle media planning and buying for Mercedes-Benz in Australia, effective immediately.

Mercedes-Benz Australia/Pacific has been a most valued client of Foundation (formerly known as Davinci-Selectwork) for over ten years.

The appointment follows a competitive pitch which included agencies from Publicis and WPP.

Says Lachlan Jones, managing director, Foundation: “We are passionate about the Mercedes-Benz brand and we love working with the people at Daimler. The pitch process has been enormously helpful to us in reaffirming our commitment to the relationship and ensuring we have not become complacent in terms of the work we deliver.”

Says Jason Nomikos, director of Marketing, Mercedes-Benz Australia: “Foundation provided an innovative and thorough response to the brief. We are really looking forward to working with Foundation over the next years to continue to drive our business forward.”

Says Leigh Terry, CEO of OMG Australia / New Zealand: “This result is testament to the longstanding relationship and a great partnership across Australia and NZ that has gone from strength to strength now for over a decade, resulting in trust, great work and business results, with Mercedes-Benz having yet another record year of sales.”

Omnicom Media Group has also been reappointed to the business in New Zealand (retained by the incumbent, Spark PHD), Canada, and is newly appointed in South Africa.

Foundation is a boutique-sized media agency operating in Australia since 2004 and is part of the Omnicom Media Group.