Purina and AWLA launch 12 Pets of Christmas campaign via The Conscience Organisation
Nestlé Purina PetCare and Australian Welfare League Australia (AWLA) have launched a digital content campaign today via The Conscience Organisation to encourage pet adoption during the holiday season.
The campaign plays off the popular Christmas carol “The 12 Days of Christmas” and aims to find homes for rescue animals.
Says Lal Meyer, country business manager, Nestlé Purina PetCare: “We have been proud partners of AWLA for over five years as we both share the vision of bringing people and pets together. We are passionate about this campaign as it raises awareness of pets in need of loving homes through adoption and we strongly believe that People and pets are better together.”
Spanning Facebook, YouTube, Instagram and the Purina website, the 12-day campaign features a hero piece of content and 12 tailored profile videos, driving people to the AWLA website or to their nearest shelter.
Says Nate Martin, creative lead at The Conscience Organisation: “Our objective with the 12 Pets of Christmas campaign is simple – to highlight the joy that these pets can bring to any home and the fact that there are so many beautiful animals needing a forever family.”
9 Comments
whty would you put this on an open forum.
has happened to this brand? They used to do some decent stuff a few years ago.
For both client and agency. Shame, good brand!
Okay to be fair not a Cannes Lion in site.
But where is your Christmas spirit, if it gives a loving dog or cat a home, where’s the crime in that?
This is so bad that it’s funny. Oh my.
That’s the whole point!
If it was a better piece content, or even just good, it would be more shareable and therefore reach more people ti give those animals a home.
@ Santa,
I’m guessing that you don’t have a dog or cat at home – or that you don’t have kids.
I agree that it could be much better, but equally I have a feeling that kids will like it and nag me for one of those dogs or cats this Christmas).
S
Once again, you miss the point: kids won’t see it, yours, mine or anybody else’s kids.
Because nobody will share it.
Because it’s shit.
Well at least we know who Santa is, its resolved. Clive, you make an awful Santa!