Samsung, Airbnb, Lego and WWE to headline Brand Forum 2016 in Sydney, Feb 24 + 25

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Screen Shot 2015-12-16 at 7.33.52 am.jpgThe Brand Forum will return 24 & 25 February 2016, gathering an extraordinary line-up of the world’s most innovative and influential marketers in Sydney.

Gathering 350 in-house marketing executives from all sectors of the national economy for an in- depth discussion about the role of brand strategy and marketing in broader business strategy, the Brand Forum is widely recognised as Australia’s essential brand marketing event.

brandforum headline.jpgOpening this year’s event will be Marc Mathieu (left), chief marketing officer for Samsung. As the Korean technology giant introduces a flood of innovative new products onto the market Mathieu will be talking about how to ‘De-average Marketing’.

Also headlining will be Jonathan Mildenhall, chief marketing officer of Airbnb. Having recently announced that Airbnb hosted 17 million people between May and August, Mildenhall will be discussing the journey of this powerful lifestyle brand.

Other international keynotes include Julia Goldin, global chief marketing officer for the iconic toy brand Lego Group; Gerrit Meier, executive vice president and head of international for the entertainment powerhouse WWE and Liz Ann MacGregor OBE, director of the Museum of Contemporary Art.

Other speakers include:

Catherine Powell, managing director, Walt Disney

Mark Peters, chief executive officer, Gold Coast 2018 Commonwealth Games Corporation

Julie Skerman, director – marketing & communications, Volvo Group Australia

Ed Smith, executive director, sales & marketing, Foxtel

Katherine Nguyen, head of marketing Australia & New Zealand, Acer

Glen Sealey, general manager – Australia and New Zealand, Maserati

Kent Heffernan, executive general manager of brand & insights, NBN Co Limited

Col Kennedy, global head of marketing & E-Commerce, Cotton On Group

Anna Reid, director marketing, Sydney Opera House

David Redhill, chief marketing officer, Deloitte

Pat Duffy, general manager marketing, Defence Force Recruiting

Martin Rippon, chief marketing officer, RM Williams

Paul Cavanagh, head of marketing, iiNet

Paolo Zotti, marketing director, Reckitt Benckiser Australia

Jenny Williams, chief marketing officer, HCF

Kjetil Undhjem, head of marketing Australia & New Zealand, Mondelēz International

For those looking to partner with the Brand Forum 2016, there are a range of sponsorship packages available that are selling fast.

More information on sponsorship is available at brandforum.com.au or contact Vanessa McKinney on 02 8090 4363.