Sydney Water hydrates high performers in latest sponsorship campaign for Cricket NSW via Host
Sydney Water’s landmark sponsorship of Cricket NSW hits prime time at the Big Bash season opener between the Sydney Sixers and the Sydney Thunder on 17 December which includes creative via Host.
As Hydration Partner, it will be the first time an Australian water utility has partnered with a major sporting organisation.
Kevin Young, managing director at Sydney Water said the partnership is a key pillar of Sydney Water’s ongoing program to educate Sydneysiders about the health, financial and environmental benefits of drinking water, over bottled water and sports drinks.
Says Young: “We’re proud to be the first water utility to pioneer this new approach to help Sydneysiders make informed choices about the most healthy, affordable and sustainable way to stay hydrated this summer.
“As Hydration Partner for Cricket NSW I encourage everyone attending the season opener to bring a bottle from home, visit a Sydney Water Hydration Station and fill up with fresh Sydney drinking water.”
Says Andrew Jones, CEO of Cricket NSW: “We’re delighted to partner with Sydney Water in championing such an important public cause. Drinking water is Sydney’s number one option for daily hydration – it’s healthy, economical and effective.
“We will be working closely with Sydney Water to increase awareness of drinking water’s benefits, both to a person’s health and the environment.”
Sydney Water will be the Hydration Partner of the NSW Blues, Lendlease Breakers, Sydney Sixers and Sydney Thunder through to the 2016/17 cricket season.