URBAN bolsters strategy team hiring Jonas Katzellenbourg as strategy + planning director

Experience agency, URBAN has announced the appointment of multi-award winning strategy and planning director, Jonas Katzellenbourg (centre).

A pivotal hire for the independent, Katzellenbourg’s arrival marks the completion of a restructure ahead of an exciting evolution for the agency early in 2016.

Katzellenbourg is a senior business leader with over a decade of experience in the digital, brand and CRM spaces. He was worked in Australia, America and Europe for agencies and brands including Ogilvy & Mather, Lavender, Louis-Vuitton Moet-Hennessey. Katzellenbourg while working for these brands and agencies has been able to achieve both commercial and creative results, inclusive of two silver lions.

Says Gavin McDonough, co-founder and CEO, URBAN: “Jonas’ engagement is very exciting for URBAN. His depth and breadth of experience, particularly against digital CX and data ensure that we’re supremely equipped to deliver end to end programs for our clients.”

Says Katzellenbourg: “This was a unique opportunity to bring together URBAN’s rich history in experiential marketing and my own in data-driven customer experience to forge a new type of work. Through the combination of these we are able to develop a rich and exciting approach. I am thrilled to be part of the URBAN and look forward to working with the team to evolve the business and the industry.”

Says Ryan McDonough, URBAN co-founder: “Even in the few short weeks since his arrival, Jonas has played a pivotal role with major wins and work on airbnb, Coca-Cola, Telstra and the Economist.