Amaysim extends its ‘less hassle, more hoff’ campaign with new spots via Special Group

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2015-12-14 12.41.42.jpgBurger Films’ Matt Huntley is back to direct the latest campaign for Australia’s fourth largest mobile service provider, amaysim, created by Special Group Australia.

The latest films for the popular “less hassle, more Hoff” campaign highlight how dropping life’s ‘hassles’ can be as simple as switching mobile service provider.

Says Cade Heyde, managing partner, Special Group: “The first films had to introduce the brand platform and the idea, where this new suite of films focuses single-mindedly on some of the best expressions of amaysim’s brand promise of simplicity.”

The first phase of the campaign launched in November 2015 via social media and saw its star David Hasselhoff share a film announcing he’d dropped the ‘hassle’ from his life and his name, by changing his name to ‘David Hoff.’ With speculation rife as to why – the name change caused international media hype and the hashtag #DavidHasselhoff to trend globally on Twitter.

IMG_1598.jpgIn addition to the press across the world from the likes of ABC News, FOX, Business Insider, The Daily Telegraph and The Wall Street Journal – the broader campaign saw executions across TV, online and social media. It also saw the birth of Burger’s global directing partnerships.  

Says Huntley: “Special Group team and the amaysim clients are a dream to work with, relaxed, efficient and willing to roll with the punches that inevitably get thrown your way. So when we came back for round two there was already a shorthand in place, not only with regards to how we would shoot but also in terms of communication on set.”

Says Alan Traquair, founder, Burger Films: “We’re proud to work with the likes of Special Group and amaysim so shortly after launching our global roster and look forward to growing our business to continue to offer talent and production services across the globe.”

Client: amaysim

Chief Commercial Officer: Andrew Balint

Head of Customer Acquisition: Paul Bailey

Senior Marketing Manager: Heidi Melville

Head of Corporate Affairs & Communications: Ged Mansour

Content & Community Manager: Min Kumar

Agency: Special Group Australia

Creative Partners: Matty Burton and Dave Bowman

Art Director: Charlie Gearside

Copywriter: Jack Nunn

CEO: Lindsey Evans

Managing Partner: Cade Heyde

Planning Director: Dave Hartmann

Executive Producer: Celia Nicholas

Account Director: Lily Waters

Production: Burger Films (UK)

Director: Matt Huntley

Executive Producer: Alan Traquair

DoP: Shaun Atherton

Editor: Bernard Garry – The Editors

Online: The Editors