Australian actress Rose Byrne delivers relaxed glamour in Oroton’s new A/W16 campaign

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OROTON Frieze Clutch Rose Byrne.jpgOroton has just launched its new autumn/winter 2016 campaign starring renowned actress, local talent and Oroton ambassador Rose Byrne.

Byrne lends her star appeal to a refined and romantic campaign. Aimed at conjuring a freedom and uplifting spirit, the enthralling images are a testament to Oroton’s heritage and commitment to luxury and quality.

Shot on location at Los Angeles’s milk studios, renowned photographer Giampaolo Sgura joined the creative team that comprised Hollywood power-stylist Penny Lovell, known for her work with Anne Hathaway and Taylor Schillng, along with Richard Marin on hair and Kate Lee on make-up, both of whom have worked extensively with A-list clientele. Sgura brings with him a wealth of experience regularly working with celebrities and the world’s best models like Karolina Kurkova, Irina Shayk and Caroline Trentini among others for work that has appeared on the pages of French, German and Spanish Vogue as well as Teen Vogue and GQ.

OROTON Metropolis ROSE BYRNE.jpgByrne transmits a sense of optimism in the images that show the actress at her lighthearted best. In a series of poses, Byrne appears effortlessly at ease, Oroton Metropolis Mini hanging from her hand or new Matilda bucket slung over one shoulder. Low-key make-up and lightly tousled hair pushed to one side, all say relaxed glamour for which Oroton can always be depended on.

Shot against a black background, the focus is squarely on Byrne and the pieces as she showcases fine pearl jewellery, leather apparel and sunglasses. The bold background also emphasizes the new season colour palette of classics hues and updates in raisin, while lending a sleek polish to the photographs.

Then, organically, the leather pieces take centre stage showcased again against the midnight background to highlight their luxurious finishes and superb craftsmanship. A glimmer of gold hardware is seen in one, the expertly OROTON Sydney Tote Rose Byrne.jpgsewn stitching in another, while the fine lines of the signature golden ‘Oroton’ emblazoned on the front of a bucket bag capture the brand spirit. The play of light against dark highlights the luxurious texture of the surfaces and the quality of the materials used.

These are elevated pieces, everyday essential and one-off collectables, styled by Oroton creative director Ana Maria Escobar and Sgura, coming alive in their own right.

Steeped in the heritage of the brand, the new campaign is a reminder of Oroton’s commitment to luxury, craftsmanship and ability to move with the times. The memorable, upbeat imagery captures the ease and freedom that Oroton’s effortlessly glamorous pieces afford the modern woman.