Blackmores says get more from your food in new campaign for Superfoods range via The Monkeys
Blackmores has launched a fresh, colourful campaign to promote its new range of Superfoods Powder via The Monkeys.
The campaign is an extension of the ‘Be a Well Being’ brand platform and centers on the premise that food is a powerful way to reach optimal nutrition, providing a natural way to nourish the body and achieve wellbeing. The campaign offers fun and smart ways to add an extra nutritional boost to daily meals through the use of Blackmores Superfoods.
The campaign launches this week with an animated 30″ TV spot directed by Photoplay’s Lucinda Schreiber and will be supported by digital and social.
Client: Blackmores
Chief Marketing & Digital Officer: Paul Di Vito
Group Marketing Manager: Carmen Coulter
Senior Product Manager: Marnie Corrigan
Assistant Product Manager: Melanie Dretvic
Agency: The Monkeys
Executive Creative Director: Scott Nowell
Creative Director: Paul Bruce
Art Director / Copywriter: Alex Schieder and Callan McKean
Head of TV Production: Thea Carone
Agency Producer: Wendy Gillies
Group Content Director: Kelly Spence
Content Director: Ciaran Miller-Stubbs
Senior Content Manager: Liza Schulberg
Planning Director: Mollie Hill
Production Company: Photoplay Films
Director: Lucinda Schreiber
Executive Producer: Oliver Lawrance
Producer: Emma Thompson
Post Production: Resolution Design
Offline Editor: Brad Hurt
Online Editor: Dylan McIntyre
Sound: Simon Kane @ Song Zu
16 Comments
awesome animation & art direction, nice work folks !
“food is a powerful way to reach optimal nutrition”. C’mon…
It’s a beautiful approach to the idea with animation & visual trickery, for what could have been a pretty dry idea to deliver…
sweeeeeeet & yummy, nice spot… the Monkeys are eating both meat & veg this week!
I worked at that place BLACKMORES for 2 years.
IT’S BULLSHIT !
It doesn’t work!
I recommend you eat good healthy food and save yourself a fortune.
nice job guys
Yiew, nice one Al and Cal
That David Ogilvy quote, ‘If it doesn’t sell, it isn’t creative’ rings pretty true in this case. Feels like we’ve seen these creative tropes too many times before.
The VO Batman and the Joker all in one. It’s hilarious. Well done Monkeys you cranked me up.
Tried to comment before, must have been too harsh as it didn’t get published.
Basically – why couldn’t something like this be directed and shot/made inside the Monkeys (or any agency) using a talented freelance design director? Why the need for a production company on this? Significant cost savings to be had.
Because if the talented freelance design director is truly talented then they’ve probably been noticed and then repped by a production company. Another question would be do you really need an agency to come up with this idea?
There’s very good reasons for both and to start this debate is really quite self destructive because we could easily conclude with why do we need agencies or production companies when clients could go directly to the photographers, designers and directors?
Callex slays again.
This is a nice looking, nicely produced ad. But that’s about the extent of it yeh? Not really something you’d pay attention to. It’s pretty wallpaper, there’s nothing to hang on to.
Awesome nice art work
Haha, if production companies repped all the talented design directors out there, the jobs available wouldn’t feed all the mouths.
It’s hard enough for them to feed their live-action, comedy or “arthouse” directors (of which there are too many) as it is. Being a director is not what it once was, especially when the only thing you can do is direct.
Disagree with the agency comment, you need a structure large enough for the client to feel comfortable entrusting millions of dollars worth of ads with you. But directorial talent? You don’t need a production company behind them – it’s an easy sell to bring one of them into the agency on a per-job basis if their work speaks for itself.
“the premise that food is a powerful way to reach optimal nutrition”
So we should stop buying all your powdered placebos and just eat food is what you are saying?
Worst product, company and ad campaign ever.