KFC launches new spot highlighting the love between a man and his dog via Ogilvy Sydney
The inseparable, unchangeable love between a man and his dog is the centrepiece of a beautiful new campaign from KFC developed by Ogilvy Sydney, which goes live nationally from this week.
Aimed at promoting another unchangeable love – that of KFC’s Original Recipe Burger – the campaign follows the story of a tradie and a dog that he’s rescued from a muddy construction site, and the bond forged between the two.
Says Derek Green, ECD, Ogilvy Sydney: “This campaign is pure storytelling. It’s about ‘the love that never changes’; a man, his dog, and the KFC Original Recipe Burger.
“We’re extremely lucky to have such a confident and brave client like KFC. Together, we’re striving to push the boundaries of our ‘life should always be Finger Lickin’ Good’ platform. From the uninhibited joy of Plucka on a skateboard to the love affair between a man and his dog, and his KFC. We’re incredibly proud of the result.”
KFC’s Nikki Lawson said while KFC’s Original Recipe Burger was its first ever burger, it has not been promoted on its own for some time.
Says Lawson: “The Original Recipe Burger is KFC’s Crown Jewel, and is highly successful, it remains highly popular and it hasn’t changed from the day it was launched. We felt it was time to celebrate this fantastic burger. The result is an aspirational story about the love between a man and his dog, communicating how some bonds, and the love of the original, simply do not change.”
Several TVCs will launch this week, followed by cinema, website, radio, social and digital pre-rolls.
Nikki Lawson – Chief Marketing & Development Officer, KFC
Ashley Hughes – Marketing Director, KFC
Ruth Carberry – Senior Brand Manager, KFC
Agency: Ogilvy Sydney
Derek Green – Executive Creative Director, Ogilvy
Emmanuel Bougneres – Head of Art, Ogilvy
Ryan O’Connell – Deputy Head of Strategy, Ogilvy
Leigh Bignell – Executive Business Director, Ogilvy
Katie Dally – Group Account Director, Ogilvy
Kate Smith – Account Director, Ogilvy
Ellen Corr – Account Executive, Ogilvy
Director – Jason Wingrove
Producer – Josh Jenkins
Production Company – One20
DOP – Jason Wingrove
Editorial – Jess Mutascio at The Editors
Online – The Editors
Audio Post – We Love Jam Studios
Sound Engineer- Andrew Stevenson
Agency Producer – Peter Hackforth
Media planning and buying – Mediacom
19 Comments
I f***in’ love it!
Great work. A breath of fresh air in this formulaic category.
Can’t wait to eat that dog.
Beautiful.
Lol Mitchell Pearce anyone?
I like where KFC have been heading this Summer.
It is way better than this poor execution of a KFC digital idea.
https://www.youtube.com/watch?v=Fqms-1eSEiM
I reckon a Budweiser beer would go really well with that chicken burger. Hmmm.
The dirty bird ain’t so dirty anymore.
I get that in context of previous work for KFC this might seem finger lick’n good.
But it’s tired. The two below spots came up in the news just last year for this exact same idea.
Actor finds animal.
Connects with animal.
Connects with brand.
https://www.youtube.com/watch?v=WjduqGNKhFU
https://www.youtube.com/watch?v=_KTfyrTTey8
‘the love of a dog and the original burger does not change’.
Formulick’ngoop…
You’re an idiot. A sad, miserable, pathetic idiot.
“Oh, all these spots have an animal in it. They must be the same idea.”
Go back to your blog champ.
….and the pencil for best lost animal commercial goes to….
As Tay Tay says, “haters gonna hate’.
Love this film
It’s awesome. Well done. Wonderful storytelling. The haters need to stop hating and start living – even though their careers are over.
Charming idea, lovely direction. Looks pretty too.
one animal gets rescued from a pipe while the other one gets slit and chucked in a deep fryer for putting in mouth. ace
@Don’t be a trump if ur in Ogilvy, I’m afraid to say, your career is over. Its where creatives go to die. no?
By the way I was being sarcastic.
KFC is so confident and brave. I give this a 7/7.