McLaren Automotive Asia appoints The Ross Partnership as its new creative agency partner

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coupe.jpgMcLaren Automotive Asia has appointed The Ross Partnership (TRP) as its marketing, creative and communication partner following a competitive pitch.

 

After 23 years as Porsche Cars Australia and Porsche dealership’s creative and media agency, TRP brings significant experience to McLaren in the Australian market, reporting to McLaren Asia Pacific office in Singapore.

Work will begin immediately, with strategy, creative development and new event campaign briefings first items on the agenda. TRP will work closely with McLaren across all communications, driving strategy and brand experiences with a strong prospecting & media focus.

Says Ian Ross, MD of TRP: “McLaren are disrupting the sports-car category with their new entry level sport series models, with sales up 38% last year and even bigger increases targeted for 2016. We’re thrilled to be joining them on their journey and to have the ability to make an impact on their business. This year sees the exciting new launch of the 540C and the 570S, priced firmly in the ballpark of Porsche 911 GT3 and 911 Turbo / S buyers and importantly delivering handling and performance that will excite even the most committed Porsche owner.”