Optus picks UM as new media agency; parts ways with Starcom Mediavest Group after three years

Optus and Virgin Mobile have chosen UM as its new media agency partner effective April 2016. After a three-year partnership with Starcom Mediavest Group, Optus and Virgin Mobile will leave the agency.

Says Chris Nolan, CEO, SMG Australia: “We are extremely proud of the innovation and award-winning work achieved in partnership with Optus and Virgin Mobile over the last three years. Over the course of our relationship, Optus and Virgin Mobile have transformed the business from a sales organisation to a customer-centric, service and content business.

“Our teams created and delivered some truly outstanding, results-orientated and award-winning work. Some of the highlights included the global first Facebook trending initiative, strategic partnerships with Westfield, cNet and Nova Red Room, the development of the Local Area Marketing business model, and for Virgin Mobile Australia, integrated campaigns for Fair Go Bro, Meal for Meal and Game of Phones, one of the most awarded campaigns ever. We wish Optus and Virgin Mobile every success in the future.”