Ted Royer has an idea

Experts say you see around 5,000 ads and brands every day. Most you never even notice or immediately forget. The job of Droga5 chief creative officer Ted Royer is to make the ones you’ll remember. But there’s more he wants, too.

By Paul Brockwell Jr.

Illustrations by Dan Kane

Ted Royer is not Don Draper. And thank God for that. He might have all of the Mad Men antihero’s charisma and creative spark, but unlike Don Draper, he has a soul. A funny one, too. READ FULL STORY