The Gunn Report 2015: Australia ranked #3 country in the world; Leo Burnett Sydney + Melbourne ranked #6 agency in the world

The Gunn Report, the global index of creative excellence in advertising, has released its 2015 Report summarising the overall performance of the advertising industry in the year January to December 2015 based on the results of 45 global, regional and national creative award contests.

The Gunn Report shows that Australia is ranked #3 country in the world up one spot from last year’s Gunn Report. Australia also scored #3 in the Directory Big Won Rankings two days ago. Leo Burnett Sydney + Melbourne have ranked #6 in the ‘Most Awarded Agencies in the World’ table followed by J Walter Thompson Sydney + Melbourne at #23; Whybin\TBWA Sydney + Melbourne at #29; M&C Saatchi Sydney at #31; Clemenger BBDO Melbourne + Sydney at #33 and DDB Melbourne at #43. BBDO New York won the #1 place.

Says Pete Bosilkovski, CEO, Leo Burnett Sydney: “It’s rare to have two offices in the same country doing brilliantly in the same year but for us, this is that year. 

“To be recognised amongst the best in the industry globally is both humbling and rewarding and this result is testament to our amazing people for their passion and relentless pursuit of world class creativity. Special thanks to our incredible client partners for their support, trust and belief.”

In the Most Awarded Print/Out Of Home Ads + Campaigns tally, Whybin\TBWA Melbourne ranked #5 for ANZ ‘GAYTMs’ and Leo Burnett Sydney ranked #6 for WWF ‘Poachers’. In Most Awarded Digital Campaign M&C Saatchi ranked #7 for Optus ‘Clever Buoy’; VML Sydney ranked #14 for Rip Curl ‘Search GPS’ and Saatchi & Saatchi Sydney ranked #18 for OPSM ‘Penny The Pirate’.

In the Most Awarded All Gunns Blazing category J. Walter Thompson Sydney led the Aussie pack with a ranking of #7 for Cancer Council NSW ‘I Touch Myself’; Whybin\TBWA Melbourne ranked #11 for ANZ ‘GAYTMs’; Leo Burnett Sydney ranked in at #13 for Samsung ‘S-Drive’; M&C Saatchi ranked #16 for Optus ‘Clever Buoy’; In at #22 was DDB Melbourne for Radiant ‘Radiant Return’ and McCann Melbourne ranked #45 for Tiger Air ‘Infrequent Flyer Club’.

In the Most Awarded Production Companies tally Goodoil Films Sydney led the Australian pack ranking in at #21 in the world followed by Finch at #22.

For the tenth year in a row, BBDO Worldwide has won the Gunn Report as the most creative agency network in the world (no other agency network has ever won more than twice).

Says Donald Gunn, a champion of creativity and founder of The Gunn Report: “The great thing about the advertising industry is how quickly it evolves. With so many great ideas coming from all over the world, it’s sometimes hard to keep track of all the inspirational break-through work and who’s behind it.

“We’ve analysed the results of the most important awards to bring valuable insight, data and clarity of the best creative ideas of 2015. Ideas and trends that will no doubt impact on this coming year and beyond.”

Says Jeremy Craigen, The Gunn Report 2015 guest editor and global chief creative officer of Innocean Worldwide, who has contributed his own personal commentary to the report and awards tables: “I’ve always been a huge fan of The Gunn Report. It gives you a far broader picture of the industry that no one award show alone can do. And judging by the work I’ve seen, I’d say 2015 was a pretty good vintage.”

The ranking tables, accompanying ads and commentaries as well as country comparisons (population and ad market size/ranking) are now available to view online at www.gunnreport.com. The 100 top commercials appearing on the Showreel of The Year will follow shortly.

The Gunn Report for Media 2015 will be released shortly and The Gunn Report Book and Showreel of the Year 2015 DVD will be available in mid-March.

Highlights from the 2015 Gunn Report include:

Most Awarded Film Commercial in the World 2015

1 John Lewis, “Monty’s Christmas”, adam&eveDDB (London)

2 Leica Gallery São Paulo, “100”, F/Nazca Saatchi & Saatchi (São Paulo)

3 Twix Bites, “#TBT Bites” campaign, BBDO New York (New York)

Most Awarded Print / Out of Home Ads and Campaigns in the World 2015

1 Buick Road Safety “Human Traffic Signs” campaign, Lowe China (Shanghai)

2 KFC “Burger”/ “Drumstick”/ “French Fries”, BBDO Proximity (Kuala Lumpur)

2 Samsung, “Safety Truck”, Leo Burnett (Buenos Aires)

Most Awarded Digital Ads in the World 2015

1 Honda Civic Type R, “The Other Side”, Wieden+Kennedy (London)

2 Geico, “Unskippable” campaign, The Martin Agency (Richmond)

3 Under Armour, “I Will What I Want – Gisele Bundchen”, Droga5 (New York)

Most Awarded All Gunns Blazing in the World 2015

1 Always, “#LikeAGirl”, Leo Burnett (Toronto)

2 ZDK Exit Deutschland, “Nazis Against Nazis – Germany’s Most Involuntary Charity Walk”, GGH Lowe (Hamburg) / Grabarz & Partner (Hamburg)

3 Intermarché, “Inglorious Fruit & Vegetables”, Marcel (Paris)

3 No Somos Delito (We Are Not Crime), “Holograms For Freedom”, DDB Spain (Madrid)

Most Awarded Campaigns Across All Gunn Report Media 2015

1 Always “#LikeAGirl”, Leo Burnett (Toronto)

2 John Lewis, “Monty’s Christmas”, adam&eveDDB (London)

3 ZDK Exit Deutschland, “Nazis Against Nazis – Germany’s Most Involuntary Charity Walk”, GGH Lowe (Hamburg) / Grabarz & Partner (Hamburg)

Most Awarded Agencies in the World 2015

1 BBDO New York (New York)

2 adam&eveDDB (London)

2 AlmapBBDO (São Paulo)

Most Awarded Networks in the World 2015

1 BBDO

2 Leo Burnett

3 DDB

Most Awarded Countries in the World 2015

1 USA

2 UK

3 Australia

Most Awarded Advertisers in the World 2015

1 Volkswagen

2 Samsung

3 Nike

Most Awarded Production Companies in the World 2015

1 Smuggler (London, Los Angeles, New York)

2 Stink / Stink Digital (London, São Paulo, Moscow)

3 Blink Productions (London)

Most Awarded Directors in the World 2015

1 Dougal Wilson (UK)

2 Augusto Gimenez Zapiola (Argentina)

3 Jones+Tino (Brazil)

3 Ringan Ledwidge (UK)