Village Cinemas set to launch a three-day innovation challenge in Melbourne via Deepend
Melbourne movie goers are set to benefit from the creation of an innovative new digital solution designed to improve their in-cinema experience following the completion of a three-day innovation project taking place across Village Cinemas this week via Deepend.
The activation will see a team of six consumer technology specialists engage with local visitors to create, test and prototype a customer-centric app or program by Friday.
Using live feedback from patrons, the Deepend team will undertake rapid testing to deliver the foundations of a robust digital product that could have the potential to be rolled out across Village Cinemas nationwide.
Mohit Bhargava, GM of sales and marketing at Village Cinemas, said the company is committed to creating memorable movie experiences and using technology in new ways to support its increasingly connected customers.
Says Bhargava: “We welcomed this idea from Deepend to proactively prototype in partnership with our visitors. We believe this approach offers a compelling way forward in terms of product and service innovation, and can’t wait to see the results.”
Kath Blackham, managing partner at Deepend, said the team is thrilled to partner on such an exciting brief, which is a testament to the agency’s innovation credentials.
Says Blackham: “Deepend is passionate about human-centric design and developing solutions based on real-world insights. The work will follow this lean methodology to create a product that the customers actually need and want, and will enhance the experience.”
Deepend is proudly part of a four-agency collective, the Deepend Group, an independent, digital communications and innovation consultancy group. The Deepend Group portfolio includes the leading specialist agencies, Deepend (Digital), How To Impact (Innovation), Nomad (Mobile) and History Will Be Kind (PR/Social Media).
3 Comments
What is the client actually buying here?
“…Deepend is passionate about human-centric design and developing solutions based on real-world insights. The work will follow this lean methodology to create a product that the customers actually need and want, and will enhance the experience.”
So is what you are saying is you develop solutions that people may want and can use?
Amazing that you talk about being human-centric and write rubbish like this.
#readerexperiencefail
I think Village should start with getting their website and mobile website up to scratch… Saying it’s woeful is giving it a compliment. It simply doesn’t work.
Then being charged a “service fee” on top of ticket prices, which the contact centre staff member I was forced to ring had told me was to maintain the website, and the very call centre I didn’t want to have to engage with, was quite the icing on the cake.
A delicious sucker punch, indeed.