ASCA relaunches cinema spot highlighting childhood trauma and abuse via Matterhorn
ASCA, the leading national organization dedicated to improving the lives of Australian adults who have experienced childhood trauma and abuse, has relaunched a cinema spot created a year ago by Sydney agency Matterhorn, which highlights the fact that a staggering 1in 4 adults in Australia have experienced childhood trauma and abuse.
Says Matt Kemsley, co-founder, Matterhorn: “It’s such an important issue. ASCA does great work and deserves all the support we can give. It’s brilliant that Val Morgan, PlayFilms, facebook and Edge DP all got behind this campaign. Cinema is an incredibly powerful way to reach an engaged audience and given Spotlights’ confronting and moving story, it is the perfect place to reach out and seek peoples understanding and help.”
Says Dr. Cathy Kezelman AM, president of ASCA: “Showing the ASCA ad before the pivotal movie, Spotlight provides an excellent opportunity to raise awareness about the broader societal issue of childhood trauma, including in the home, family and neighbourhood. We would like to thank Matterhorn and all the other organisations which have shown their support and commitment to helping to break the stigma and taboo around childhood trauma and abuse and provide a pathway to support. Help and support is available from the ASCA professional support line on 1300 657 380, 9am- 5pm Monday-Sunday.”
The film also drives people to a dedicated website, 1in4.com.au which links to people’s facebook pages to really drive home the chilling truth that many of their friends are also likely survivors.
3 Comments
Well done Matt.
Nice work guys.
I like it. Well done.