BMF strengthens senior account management team with new promotions and appointments

BMF has hired Toby Hussey (centre), Danielle Richards (left) and has promoted Emma McJury (right) to take up group account director roles.

Hussey has spent the last eight years working across the Wieden + Kennedy network in London, Portland and New York. He has worked with Target, Nokia, Sony and most recently led the famed “Whatever’s Comfortable” work for Southern Comfort, including Cannes Gold-winning spots “Shampoo” and “Karate”. Hussey starts immediately to lead the ALDI business.

Says Hussey: “Aldi is clearly an amazing business and brand, and the long partnership with BMF has produced some fantastic work. I can’t wait to partner with the team on building even stronger foundations for the business moving forwards.”

Richards joins BMF from running the internal creative agency at Foxtel. Prior to that, she spent 12 years with DDB across its New Zealand and Australian offices. During her time at DDB she was responsible for the SKY TV account, one of New Zealand’s most internationally awarded brands. She joins the BMF team to run a large, integrated financial services brand that will soon be announced, following a number of new business wins.

McJury joined BMF in 2010 as an account director to work on Commonwealth Bank, Tooheys and 5 Seeds. Previously, she worked at M&C Saatchi Sydney and McCann Erickson London on a variety of accounts including Optus, The San Diego Zoo and American Airlines. As group account director, McJury will be leading James Squire, Weight Watchers, BPay and the Australian Electoral Commission.

Says Stephen McArdle, managing director, BMF: “It’s always a good sign when the work you’re  doing attracts exceptional global talent like Toby and Danielle. But it’s even more exciting for us to be able to recognise home grown talent like Emma, who has helped us get back to winning ways and produce some of that world class work.”

(Pictured L-R: Danielle Richards, Toby Hussey, Emma McJury)