BMF wins Dulux creative account

After a competitive pitch, BMF have been appointed to lead the strategic and creative responsibilities for Dulux paints, the largest brand in the DuluxGroup portfolio.

Says Steve McArdle, managing director, BMF: “Dulux is a deeply trusted, universally known and hugely loved brand. We’re honoured they’ve chosen BMF to help them drive it into an exciting new phase, marked by even greater innovation and ambition.”

Says Cam Blackley, executive creative director, BMF: “We don’t underestimate the creative responsibility we’ve been handed here and are delighted to be a part of the next chapter of the Dulux story.”

The appointment further strengthens BMF’s presence in Melbourne, with clients Sportsbet and TAL – and continues their strong run of new business wins last year. BMF will work across all Dulux paints business, including Dulux masterbrand, Dulux Weathershield and Dulux Wash & Wear.