BPAY continues its ‘perfectly timed’ campaign with new outdoor and digital work via BMF

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Screen Shot 2016-02-08 at 8.48.59 am (1).jpgIn 2015, BPAY ran a campaign to promote BPAY Payments by highlighting the value of the scheduling feature. The first phase of the campaign was hugely successful in driving increases in scheduling, uplifting positive perceptions of the brand and creating a surge in total payment volumes by 134% above an already optimistic growth forecast for the brand — Australia’s largest bill payment service.

BPY1246_APNI_B_740x305_33pc.jpgTo continue to build on this awareness, BMF has extended the creative insight from the previous campaign. The work was inspired by humorous everyday moments and how there are just some things in life you can’t perfectly time.

BPY1246_APNI_C_740x305_33pc.jpgSays Warren Brown, creative founder, BMF: “Last year’s campaign was our most successful to date and was based around an undeniable truth: you can’t perfectly time everything in life, but with BPay you can at least perfectly time your bill payments. This ideaBPY1246_APNI_P_740x305_33pc.jpg provided a an opportunity for funny and relatable scenarios. We hope that the new executions will make people smile and see another increase in payments made through BPAY.”

The campaign goes live today, Australia wide, in outdoor and digital and runs until June 2016.

Says Louise Genge, BPAY general manager, marketing: “The campaign is designed to highlight how relevant BPAY is to everyday Australians who want an easy way to manage their payments. We look forward to seeing this fun campaign drive a strong growth in usage.”  

Louise Genge – General Manager Marketing

Brittany Kury – Marketing Manager

Creative Founder: Warren Brown

Executive Creative Director: Cam Blackley

Art Director: Ben Pearce

Copywriter: Jonty Bell

Executive Planning Director: Christina Aventi

Strategic Planner: Sarah Hood

Group Account Director: Emma McJury

Account Manager: Kimberly Ngo, James Paulik

Art Buyer: Basir Salleh

Print producer: David Gleeson

Senior Content Producer: Emma Friend

Content Production Manager: Brooke Mather

Editor/Post-Producer: Brad Goosen

Production Company: The Pool Collective

Director/Photographer: Sean Izzard

Executive Producer: Cameron Gray

Producer: Courtney Lewis

DoP: Paul Shakeshaft

Retouching: Cream Studios

Sound: Rumble Studios