Cheap ad creative Alex Little crowd-funds an extravagant Valentine’s Day for lazy Australians

CB Exclusive: Last Sunday, tight-as Ogilvy Melbourne writer Alex Little united lovers everywhere to crowd-fund the world’s first Valentine’s Day surprise. The only catch? You needed to have a partner called Prue – his girlfriend’s name.

The excessively economical creative used Kickstarter to raise money for an aeroplane banner to fly over Melbourne. So that each partner could claim credit for the stunt, the banner simply read: Happy Valetine’s Day, Prue. Love Me.

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By staying anonymous throughout, the left-my-wallet-at-home writer allowed partners to pitch in a couple of bucks and, in return, score Prue merch and the opportunity to point proudly skyward and claim, “Babe, that was all me.”

The I’ll-get-the-next-round creative says: “This was an idea for all men who have had to plan a Valentine’s Day and come up short with a box of Roses and a bottle of bargain bin.”

The scheme was picked up my news.com.au, Mashable, 3AW, JJJ, MMM and spread overseas to the theindependent.co.uk and HIS Radio in the US, plus a couple of those click-baity American blogs, which helped the idea take flight over St Kilda last Sunday and allowed partners of Prue everywhere to hit that sweet spot between minimum effort, maximum froth.

Alex Little – the boyfriend